TargetSmart Insights Friday, October 30, 2020 Heading into the final home stretch we’ve added some additional functionality to our TargetEarly tool to help you analyze the historic early vote numbers. In 2016 we learned a lot about how to analyze early vote numbers. While the topline numbers may attract the most attention, to analyze the impact of early vote we [...]

TargetSmart Insights Tuesday, October 27, 2020 One week until election day and 60,000,000 voters have already cast a ballot in the 2020 general election, shattering records for early vote. Significantly, first-time voters are casting their ballot at a higher rate than ever. 4,193,175 early, first-time voters have already cast their ballot. A huge portion of these voters are young - almost 40% are [...]

TargetSmart Insights Sunday, October 25, 2020 With 9 days to go until November 3 more than 50,000,000 voters have cast ballots in the 2020 general election. This is a staggering, record-breaking turnout number. To compare, at this point in 2016, 22,896,414 votes had been cast. Below are a few takeaways. Texas Is In Play Turnout in Texas is huge. So [...]

TargetSmart Insights Thursday, October 22, 2020 By this point, we all know that turnout is huge. At this point more than 40,000,000 Americans have already cast ballots. At TargetSmart, we match each and every one of these voters back to our voter file and are able to do a granular analysis of who exactly has voted, looking at age, race, [...]

Welcome to Insights - TargetSmart's tipsheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. In the next day, we’ll be updating TargetEarly with a host of new functionality, including the ability to look at voters who have cast a ballot this year, but didn’t vote in 2016. Some of those findings are previewed [...]

Welcome to Insights - TargetSmart's tip-sheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. Here are today's key takeaways: Nationally, early and absentee voting is surging in a way we have not seen before. As of the morning of October 16, more than 5x as many votes have been cast than at this [...]

Welcome to Insights - TargetSmart's tipsheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. Recently we launched TargetEarly, our comprehensive early vote dashboard that gives you the ability to analyze the early vote. The tool is updated daily and includes a wealth of demographic data including age, gender, race, and education level, as well [...]

Welcome to Insights - TargetSmart's tipsheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. Yesterday we launched TargetEarly, our comprehensive early vote dashboard that gives you the ability to analyze the early vote. The tool is updated daily and includes a wealth of demographic data including age, gender, race, and education level, as well [...]

By Tom Bonier I’m excited to announce the public release of the 2020 iteration of our TargetEarly site. TargetEarly will provide a real-time look at the American electorate as voters cast what will certainly be a record number of votes before Election Day. We believe this site will provide important context to an election rife with uncertainty and volatility. While [...]