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Insights2024-02-06T14:08:25+00:00

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

ALL ARTICLES

Insights: Battleground PA & Low Propensity Voters

October 22, 2020|

TargetSmart Insights Thursday, October 22, 2020 By this point, we all know that turnout is huge. At this point more than 40,000,000 Americans have already cast ballots. At TargetSmart, we match each and every one of these voters back to our voter file and are able to do a granular analysis of who exactly has voted, looking at age, race, [...]

Insights: Surge in Women and Senior Early Votes

October 20, 2020|

Welcome to Insights - TargetSmart's tipsheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. In the next day, we’ll be updating TargetEarly with a host of new functionality, including the ability to look at voters who have cast a ballot this year, but didn’t vote in 2016. Some of those findings are previewed [...]

How First Time and Low-Propensity Voters Are Helping Joe Biden Build an Early Vote Lead

October 17, 2020|

Welcome to Insights - TargetSmart's tip-sheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. Here are today's key takeaways: Nationally, early and absentee voting is surging in a way we have not seen before. As of the morning of October 16, more than 5x as many votes have been cast than at this [...]

Insights: The composition of the first 10,000,000 voters of 2020

October 14, 2020|

Welcome to Insights - TargetSmart's tipsheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. Recently we launched TargetEarly, our comprehensive early vote dashboard that gives you the ability to analyze the early vote. The tool is updated daily and includes a wealth of demographic data including age, gender, race, and education level, as well [...]

Insights: New Election Dashboard and Data on the 5.9 million Votes Cast

October 9, 2020|

Welcome to Insights - TargetSmart's tipsheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. Yesterday we launched TargetEarly, our comprehensive early vote dashboard that gives you the ability to analyze the early vote. The tool is updated daily and includes a wealth of demographic data including age, gender, race, and education level, as well [...]

How to Interpret TargetEarly’s Granular Early Vote Data

October 8, 2020|

By Tom Bonier I’m excited to announce the public release of the 2020 iteration of our TargetEarly site. TargetEarly will provide a real-time look at the American electorate as voters cast what will certainly be a record number of votes before Election Day. We believe this site will provide important context to an election rife with uncertainty and volatility. While [...]

Insights: New and infrequent voter counts + early vote stats

October 6, 2020|

Welcome to Insights - TargetSmart’s tip-sheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. To date, we have spent a lot of time looking at who was registering to vote. While registration continues to be an important metric, moving forward we will focus on analyzing who has already voted this cycle. Here are [...]

Insights: Latest Vote Count + Early Signs of an RBG Surge

September 30, 2020|

Welcome to Insights - TargetSmart's tip-sheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. Here are today's key takeaways: As of Tuesday afternoon, TargetSmart has tracked 1,088,897 votes cast already in the 2020 general election. 7% of these voters are participating in their first general election. Based on modeled partisanship, Democrats have an [...]

September 23, 2020 – ME Dems Hold Commanding Lead Over GOP in New Voter Registrations

September 23, 2020|

Welcome to Insights - TargetSmart’s tip-sheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. Here are today’s key takeaways: As Sara Gideon mounts a strong campaign against Senator Susan Collins, new Democratic voter registrations are outpacing Republicans by a wide margin. By the end of August, Democrats lead the GOP in new voter [...]

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