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Why We Need Meaningful Digital Ad Regulation
The following op-ed was published in Campaigns and Elections on November 25, 2019. The 2016 election was a low-point for political advertising. While record amounts of money were spent to reach voters online, the decisions taken by Facebook, Twitter, and Google to put profits ahead of our democracy had far-reaching consequences. Misinformation campaigns abounded, foreign governments interfered with our campaigns, [...]
Research shows Latinx voters want ads in Spanish, bolstering the case for more spending
For campaigns looking to gain an edge with Hispanic voters, a new study links advertising on television in Spanish with a “statistically significant” increase in turnout of Latinx voters. It’s the latest research to show that investing in Spanish-language media is a good bet for campaigns – a perennial debate in political media circles. For the most part, campaigns have [...]
New TargetSmart/Telemundo Station Group Analysis Finds Spanish-Language Political TV Ads Greatly Increase Latinx Voter Turnout
A $1 Million Increase in Spanish TV Advertising Spending Predicts an Average Increase of 0.15% Points in Latinx Turnout at the Precinct Level Increased Spending on Spanish-language Ads Drove Turnout Increases in Key Markets: Los Angeles, Miami, Dallas, Houston, San Francisco, San Diego between 6.2% and 14.0% WASHINGTON, D.C. -- Increased Spanish-language advertising in a media market predicts significantly increased Latinx [...]
TargetSmart Launches Early Vote Dashboard for NJ Election
Early Vote Data to be Updated in Live-Time Washington, D.C. – Today, TargetSmart, a Democratic political analytics firm, launched an updated version of TargetEarly, the first-of-its-kind dashboard of state-by-state early vote data that was first launched in the run up to the 2018 midterm election. This new version of TargetEarly will update early vote data in live-time for states holding [...]
TargetSmart Analysis Shows Young Voters Hold Key Influence in 2020 Election
As nearly two dozen Democratic presidential candidates descend upon Detroit for next week’s debate, the state of Michigan’s electorate -- and what that portends for the 2020 election -- couldn’t be more important. Having voted for the Democratic presidential nominee in six consecutive elections from 1992 through 2012, and thus becoming part of the so-called “Blue Wall” that helped propel [...]
TargetSmart Analysis Shows Strength of a Younger, More Diverse Electorate in Texas
Following an electrifying Senate race where Beto O’Rourke’s campaign nearly claimed Ted Cruz’s Senate seat, an energized youth vote may spell trouble for Donald Trump, John Cornyn, and vulnerable House Republicans in 2020. A new Quinnipiac poll lends credence to this possibility, revealing a virtual polling tie between Trump and leading Democratic contenders including Beto O’Rourke, former Vice President Joe [...]
