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As we all continue to adjust to a new normal, we’re seeing changes in nearly every aspect of our day-to-day lives - how we work, how our kids experience school, and more. We've been focused on gaining a better understanding of how the coronavirus outbreak will impact this year's elections. In this edition of our newsletter we are focused on [...]
The COVID-19 pandemic has impacted every facet of American life. As we’ve all seen in recent weeks, the crisis is also having a profound effect on how elections are administered, and campaigns are run. While it will be some time until we have a full picture of how the crisis has shaped the electorate, an initial picture is emerging. [...]
Most American voters are concerned that the ongoing coronavirus outbreak will prevent U.S. citizens from participating in the 2020 elections. As a result, huge majorities are supportive of a broad array of reforms to ensure it is safe to vote come November. These findings are drawn from a nationwide study of registered voters in the United States to see [...]
Are you concerned about getting infected at a polling place? Answers to that and much more. By Josh Clinton, John Lapinski and Stephanie Perry Sixty-eight percent of registered voters think the coronavirus outbreak will have a big impact on election turnout in the U.S., a new poll shows — and nearly 4 in 10 support delaying the November presidential election until [...]
As we make the quick pivot from this past weekend’s South Carolina primary to the first (and biggest) multi-state contest in the Democratic nominating process, there are already tea leaves to be read regarding Democratic intensity and enthusiasm. 14 states hold primaries tomorrow, along with caucuses in American Samoa. But in reality, most of these elections started days, if not [...]
FEBRUARY 25, 2020 Thanks for taking the time to check out our first TargetSmart Insights election data newsletter. As the election year unfolds, the punditry is only going to increase – and TargetSmart’s goal is to guide the noise with interesting data and nuanced analysis. My hope is to share, about once a week, some stats from the voter file [...]
Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data As the election season heats up, it’s never been more important for campaigns and agencies to have the most complete picture of voter preferences possible in order to create messages that resonate with the public. That’s why Comscore, a trusted partner for planning, [...]
The following op-ed was published in Campaigns and Elections on November 25, 2019. The 2016 election was a low-point for political advertising. While record amounts of money were spent to reach voters online, the decisions taken by Facebook, Twitter, and Google to put profits ahead of our democracy had far-reaching consequences. Misinformation campaigns abounded, foreign governments interfered with our campaigns, [...]
For campaigns looking to gain an edge with Hispanic voters, a new study links advertising on television in Spanish with a “statistically significant” increase in turnout of Latinx voters. It’s the latest research to show that investing in Spanish-language media is a good bet for campaigns – a perennial debate in political media circles. For the most part, campaigns have [...]
