_linkedin_partner_id = "2688033"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id);
Insights2024-02-06T14:08:25+00:00

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

NEWS

Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.

ALL ARTICLES

TargetSmart Analysis Shows Democrats Still Have Path to Victory in Iowa

June 3, 2019|

Victory in Iowa Democrats have been fretting in recent years about how once-purple Iowa was ostensibly slipping into red territory. After President Barack Obama won the state twice, the 2014 and 2016 election cycles saw Republicans expand and maintain their grip on state and federal seats. November 2018’s midterm elections show, however, that despite older and whiter voters continuing [...]

TargetSmart Analysis Shows Democratic Growth Potential in Ohio Voting Patterns

June 3, 2019|

In an historic midterm election defined by Congressional and gubernatorial seats flipping from Republicans to Democrats, Ohio was an outlier. Going into the 2018 election, Ohio Republicans held 12 House seats and the Governor’s mansion; Ohio Democrats held four House seats and a Senate seat -- exactly the same as today. While other traditional and emerging battleground states saw [...]

TargetSmart Analysis Shows Significant Surge in Youth, Hispanic Vote Share in California

June 3, 2019|

The blue wave that defined the 2018 midterm elections was especially evident in California, where Democrats flipped seven key House seats, including long-time Republican-held seats in bastions of conservatism like Orange County. According to a new TargetSmart analysis, a significant surge in the vote share of young and Hispanic voters compared to previous elections reflects how a diversifying electorate [...]

TargetSmart Analysis Shows Strength of a Younger, More Diverse Electorate in Texas

March 14, 2019|

Following an electrifying Senate race where Beto O’Rourke’s campaign nearly claimed Ted Cruz’s Senate seat, an energized youth vote may spell trouble for Donald Trump, John Cornyn, and vulnerable House Republicans in 2020. A new Quinnipiac poll lends credence to this possibility, revealing a virtual polling tie between Trump and leading Democratic contenders including Beto O’Rourke, former Vice President [...]

TargetSmart Analysis Shows Shift to a Younger, More Diverse Electorate in Arizona

March 14, 2019|

A new TargetSmart analysis reveals a shift toward a younger and more diverse electorate in Arizona, solidifying its status as an emergent swing state ahead of the 2020 election. The analysis finds that more than a third of voters of color were under 24 years old, suggesting the potential for long-term power at the polls from young voters and [...]

2018 General Vote History

January 1, 2019|

About This Data In order to make the 2018 election results easier to understand, we've broken down the individual vote history by demographics so it's clear how the electoral demographics have shifted from 2014 and 2016 to 2018. This data comes from TargetSmart analysis of data that has been released by individual state election officials. While it's important to [...]

TargetSmart Analysis Shows a Younger and More Diverse Georgia Electorate

December 4, 2018|

It’s been nearly a month since a historic blue wave swept across the country, a midterm election that saw Democrats pick up at least 40 seats in the House plus 7 governor’s seats, in addition to hundreds of state legislative seats nationwide. Stacey Abrams, the Democratic candidate for governor in Georgia, fell just short, but a new analysis of [...]

Record Setting Early Vote Points Towards a More Diverse Electorate

November 5, 2018|

With just over 24 hours until the first polls close, more than 35 million Americans have already voted in the 2018 midterm elections — a 176 percent increase over the 20 million people who voted at this point in 2014. While early vote data cannot predict election day turnout, there are key insights that we can draw from the electorate that [...]

Early Vote Data Shows Young and Non-White Voter Turnout Surge

October 30, 2018|

Last week TargetSmart launched TargetEarly, a one-stop interactive dashboard of early vote data for 42 states. So far in 2018, over 22 million people have already voted with 6 days until election day. By comparison in the 2014 midterms, just over 83 million people voted in total. While early vote has consistently increased over the last decade, early indications are [...]

Go to Top