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Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.


Stay informed

Insights is a first-of-its-kind data analysis tool that gives reporters, political practitioners, and the public unfettered access to topline voter data that were previously only available to TargetSmart clients.


September 10, 2020 – New Poll: Biden Holds 7-point edge over Trump in Pennsylvania

September 10, 2020|

Joe Biden holds a 7-point lead over Donald Trump, 51 to 44 percent, among likely 2020 voters in the battleground state of Pennsylvania, based on the findings of our recent statewide poll conducted over Labor Day weekend. Our poll shows Trump’s favorability ratings lagging well behind Biden’s. Just 42 percent of Pennsylvania voters have a favorable personal opinion about the [...]

Insights: New Election Dashboard and Data on the 5.9 million Votes Cast

September 9, 2020|

Welcome to Insights - TargetSmart's tipsheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. Yesterday we launched TargetEarly, our comprehensive early vote dashboard that gives you the ability to analyze the early vote. The tool is updated daily and includes a wealth of demographic data including age, gender, race, and education level, as well [...]

September 2, 2020 – Early and Mail Balloting in the 2020 Election – Analysis and Reporting

September 2, 2020|

By Tom Bonier On September 18th, voting will begin in the 2020 general election. On that date, a few states will allow voters to begin casting their ballots. From that point onward, more and more states will open early and mail balloting. Every single state and the District of Columbia will afford some number of voters the opportunity to vote before Election Day, [...]

August 31, 2020 – Democratic Voter Registration Advantage

August 31, 2020|

In 2016, Trump only carried PA by 44,292 votes out of 6 million cast – a margin of just 0.7%. Since then 961,106 people have registered to vote in the Keystone state. Here’s what we know about citizens who have registered since 2016: New voters are disproportionately young and Democratic. Since 2016, 44% of new registrants are Democrats, compared to [...]

August 25, 2020 – Democratic Voter Registration Advantage

August 25, 2020|

Democratic Voter Registration Advantage in GOP ‘Convention’ States of Florida and North Carolina By Tom Bonier Donald Trump was supposed to hold his convention this week in North Carolina, and then in Florida, in an effort to boost voter turnout and generate enthusiasm among his supporters in those states. Well, his convention didn’t go as planned and neither have Republicans’ [...]

Pennsylvania Voter Registration

August 20, 2020|

The GOP’s Claims About a Voter Registration Advantage in PA Aren’t True. Here are the Facts.  By Tom Bonier  As Joe Biden prepares to address the nation as the Democratic nominee, Donald Trump is attempting to steal the spotlight with his own speech outside of Scranton, Pennsylvania. It’s no surprise the Trump campaign chose this location. Pennsylvania is a must [...]

August 11, 2020 – The Impact of Covid & the Civil Rights Movement on Voter Registration

August 11, 2020|

The composition of the electorate may be more fluid this cycle than any presidential election in recent memory. The combination of the global pandemic and the historic protests in response to the police killings of George Floyd, Breonna Taylor, and Ahmaud Arbery have had a profound impact on most aspects of our lives. The question remains: how have these events [...]

July 10, 2020 – How COVID & Protest Movement Have Impacted Voter Registration

July 10, 2020|

The entirety of the Trump presidency has been marked by uncertainty and volatility for our country, exponentially more so during the coronavirus pandemic. As we focused our efforts on understanding how a pandemic which has seen people of color impacted more severely than white Americans, the creation of an economic recession, and an inspiring movement for racial justice and equality [...]

COVID’s Impact on Voter Registration: Raw Numbers & Registration Gap Analysis

June 26, 2020|

The pandemic will have had a profound impact on this year’s election. TargetSmart is committed to studying how the pandemic has impacted voters’ views on voting and we are keeping a close eye on how it is affecting the electorate more broadly. Earlier this year, we saw a significant voter registration surge compared to the same time in the 2016 cycle. As the pandemic [...]

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