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COVID-19 and Elections — Findings from a National Poll of American Voters
Most American voters are concerned that the ongoing coronavirus outbreak will prevent U.S. citizens from participating in the 2020 elections. As a result, huge majorities are supportive of a broad array of reforms to ensure it is safe to vote come November. These findings are drawn from a nationwide study of registered voters in the United States to see [...]
Delay the November election? What voters think about coronavirus and the campaign.
Are you concerned about getting infected at a polling place? Answers to that and much more. By Josh Clinton, John Lapinski and Stephanie Perry Sixty-eight percent of registered voters think the coronavirus outbreak will have a big impact on election turnout in the U.S., a new poll shows — and nearly 4 in 10 support delaying the November presidential election until [...]
Comscore And TargetSmart Partner To Deliver Enhanced Political Segmentation For Advertisers
Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data As the election season heats up, it’s never been more important for campaigns and agencies to have the most complete picture of voter preferences possible in order to create messages that resonate with the public. That’s why Comscore, a trusted partner for planning, [...]
Why We Need Meaningful Digital Ad Regulation
The following op-ed was published in Campaigns and Elections on November 25, 2019. The 2016 election was a low-point for political advertising. While record amounts of money were spent to reach voters online, the decisions taken by Facebook, Twitter, and Google to put profits ahead of our democracy had far-reaching consequences. Misinformation campaigns abounded, foreign governments interfered with our campaigns, [...]
Research shows Latinx voters want ads in Spanish, bolstering the case for more spending
For campaigns looking to gain an edge with Hispanic voters, a new study links advertising on television in Spanish with a “statistically significant” increase in turnout of Latinx voters. It’s the latest research to show that investing in Spanish-language media is a good bet for campaigns – a perennial debate in political media circles. For the most part, campaigns have [...]
TargetSmart/Telemundo Station Group Study “Effects of Spanish-language Political TV Advertising on Latinx Voter Turnout 2012 to 2018”
Key Precinct-Level Analysis Takeaways: Precinct-level turnout analysis suggests that increased Spanish language advertising in a media market predicts significantly and substantially increased Latinx turnout. Immigration-related Spanish advertising spending predicts significantly higher Latinx turnout at the precinct level, while English language immigration-related advertising does not. Key Market-Level Analysis Takeaways: Market-level synthetic control analyses show that in nine of the ten [...]
