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It’s been nearly a month since a historic blue wave swept across the country, a midterm election that saw Democrats pick up at least 40 seats in the House plus 7 governor’s seats, in addition to hundreds of state legislative seats nationwide. Stacey Abrams, the Democratic candidate for governor in Georgia, fell just short, but a new analysis of [...]
With just over 24 hours until the first polls close, more than 35 million Americans have already voted in the 2018 midterm elections — a 176 percent increase over the 20 million people who voted at this point in 2014. While early vote data cannot predict election day turnout, there are key insights that we can draw from the electorate that [...]
Last week TargetSmart launched TargetEarly, a one-stop interactive dashboard of early vote data for 42 states. So far in 2018, over 22 million people have already voted with 6 days until election day. By comparison in the 2014 midterms, just over 83 million people voted in total. While early vote has consistently increased over the last decade, early indications are [...]
Commercial voter files hold great promise for studying certain aspects of American politics. These files, compiled by private vendors from administrative data collected by state and local governments, aim to get records for every registered voter in the country and are often supplemented with additional data from other sources. You can read more about them in our February 2018 study. [...]
Young voters are notoriously absent at midterms, but experts say this year could be different, in part because of the political activism surrounding guns. A July analysis from polling firm TargetSmart looked at the change in millennial voter registration before and after the shooting at Marjory Stoneman Douglas High School in Parkland, Florida. They found that since then, youth voter registration has [...]
In an effort to provide Democratic candidates and progressive organizations with effective, affordable communication tools, TargetSmart, the leading data provider to Democratic campaigns and causes, has partnered with SpeakEasy Political – a self-serve political ad platform for Democrats – to bring top of the ticket digital tools to down-ballot races. The collaboration gives campaigns interested in running multi-platform digital programs [...]
YOUTH WAVE. Younger voters are notoriously bad at showing up to vote, especially in midterm elections, but a new analysis of primary elections in 2018 suggests they are doing better this year. TargetSmart, a Democratic political analytics firm, studied 2018 primary elections in 24 states and found that 18-to-29 year old turnout increased by an average of 4 percentage points [...]
