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TargetSmart Rolls Out Critical Tools and Models In The Lead Up To The 2024 Election
For Immediate Release May 8, 2024 Contact: Press@TargetSmart.com TargetSmart Releases Suite of Cutting Edge Tools That Will Help Elect More Democrats Washington, DC – Today, TargetSmart, the leading provider of political data for campaigns and advocacy organizations, announced the rollout of several new tools to be utilized in the months leading up to the 2024 election to help progressive [...]
A New Tool to Reach ‘Double Negative’ Voters
The upcoming presidential election will be very competitive and is likely to be determined by just thousands of votes across the battleground states. As such, the Biden and Trump campaigns are doubling down on efforts to win any votes that are up for grabs. One such pivotal segment of the U.S. electorate are double negative voters (also known as [...]
Shrinking Pool of Swing Voters? Data Tells a Different Story
In recent election cycles, there has been significant discussion surrounding the diminishing segment of the American electorate considered persuadable – voters whose decisions a well-executed presidential campaign could potentially sway. Is this group of voters steadily shrinking? Do the majority of voters solidify their preferences well in advance of casting their ballots? Now that President Biden is the presumptive [...]
Biden Outperforms Predictions, Again
By Tom Bonier Dating back to the 2022 midterms, President Biden has consistently outperformed the polls and predictions from the leading political pundits around the country. In those 2022 midterms, Biden and Democrats reversed a century-long trend of the President’s party losing seats in the House and Senate – thwarting a much predicted “red wave” and actually picking up critical [...]
Early Trends in the NY-3 Special
Voters in New York’s Third Congressional district head to the polls next week to fill the seat of the disgraced former Rep. George Santos. Democrat Tom Suozzi has more than tripled his opponent Mazi Pilip’s fundraising totals, and Democrats seem hopeful about their chances to flip the seat back in their favor, further cutting into Speaker Mike Johnson’s razor [...]
With Elections Approaching, New TargetSmart-Comscore Partnership Empowers Progressive Advertisers
For Immediate Release February 6, 2024 Contact: Press@TargetSmart.com Washington, DC - As the 2024 elections approach, TargetSmart and Comscore, Inc (NASDAQ: SCOR) are launching a new integration to give TargetSmart’s progressive clients access to Comscore’s granular media planning and evaluation data. This partnership builds on work between the two companies that started in 2020 and offers the prospect of [...]