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New TargetSmart/Telemundo Station Group Analysis Finds Spanish-Language Political TV Ads Greatly Increase Latinx Voter Turnout
A $1 Million Increase in Spanish TV Advertising Spending Predicts an Average Increase of 0.15% Points in Latinx Turnout at the Precinct Level Increased Spending on Spanish-language Ads Drove Turnout Increases in Key Markets: Los Angeles, Miami, Dallas, Houston, San Francisco, San Diego between 6.2% and 14.0% WASHINGTON, D.C. -- Increased Spanish-language advertising in a media market predicts significantly increased Latinx [...]
Virginia Early Vote: Young, Suburban Voters Increasing Early Vote
All eyes turn to Virginia ahead of its statewide elections on November 5th, where all 40 seats in the state Senate and 100 seats in state House of Delegates are up for re-election. Despite Virginia’s long history as a battleground state, it has trended blue in recent years, most notably in 2017 when Democrats flipped 15 seats in its [...]
TargetSmart Launches Early Vote Dashboard for NJ Election
Early Vote Data to be Updated in Live-Time Washington, D.C. – Today, TargetSmart, a Democratic political analytics firm, launched an updated version of TargetEarly, the first-of-its-kind dashboard of state-by-state early vote data that was first launched in the run up to the 2018 midterm election. This new version of TargetEarly will update early vote data in live-time for states holding [...]
Update: TargetSmart Analysis Shows Democratic Growth Potential in Ohio Voting Patterns
As a dozen Democratic presidential candidates descend upon Westerville, Ohio, for this week’s debate, whether Ohio remains a true battleground state or whether its Republican-leaning trend will continue remains to be seen. Having voted for the Democratic nominee in four of the last ten elections, Ohio voters delivered Donald Trump the largest winning margin (eight points) in the state [...]
TargetSmart Analysis Shows Young Voters Hold Key Influence in 2020 Election
As nearly two dozen Democratic presidential candidates descend upon Detroit for next week’s debate, the state of Michigan’s electorate -- and what that portends for the 2020 election -- couldn’t be more important. Having voted for the Democratic presidential nominee in six consecutive elections from 1992 through 2012, and thus becoming part of the so-called “Blue Wall” that helped propel [...]
TargetSmart Analysis Shows Young Voters Hold Key Influence in Michigan’s 2020 Election
As nearly two dozen Democratic presidential candidates descend upon Detroit for next week’s debate, the state of Michigan’s electorate -- and what that portends for the 2020 election -- couldn’t be more important. Having voted for the Democratic presidential nominee in six consecutive elections from 1992 through 2012, and thus becoming part of the so-called “Blue Wall” that helped [...]
